BP Oil Spill: Marketing Terms and Key Concepts Essay -- Marketing

According to BP website (â€Å"BP at a Glance,† n.d.), â€Å"BP is one of the world's leading international oil and gas companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemicals products for everyday items.† Currently, they are the world’s third largest oil company and the largest oil and gas producer in the United States (Hoover’s, Inc., 2012). Prior to 2010, BP attempted to brand itself as an environmentally friendly company by expanding its markets into alternative energies, such as wind and solar. On April 20, 2010 a BP-licensed oil rig located in the Gulf of Mexico exploded and killed 11 people (Kinver, 2011). In addition to the people killed, the oil spill released 4.9 million barrels of oil into the Gulf (Kinver, 2011). At the time, the effect on the environment, people, and BP were not fully realized. It is known that the Gulf of Mexico is home to many different types of wildlife including shrimp, fish, and pelicans. Although it is still too early to measure the full impact of the spill, scientists are doing their best to study it. Some conclude that the long-term effects could be devastating while others figure that it will not be as bad as originally speculated (Kinver, 2011). In addition to the wildlife, the people of the Gulf area experienced great loss as a result of the oil spill. Many of the residents rely on the fishing industry either directly or indirectly. Since the fishing industry took a hit, the people and towns suffered as well. In fact, many of the people have left and businesses shutdown (Dymond, 2012). The oil spill of April 20, 2010 was the worst in U.S. history (â€Å"BP p.l.c.,† 2012). While BP learned many valuable lessons from t... ...rieved from http://www.bbc.co.uk/news/world-us-canada-17186786 Gulf of Mexico Restoration. (n.d.). Retrieved on April 7, 2012, from www.bp.com Hoover’s, Inc. (2012). BP p.l.c. Overview. Retrieved April 7, 2012, from Hoover’s database. Jennings, M. (2010). What bp teaches us about ethics, risk, and business management. Corporate Finance and Review, 15 (2), 38. Kinver, M. (2011, April, 19). BP oil spill: The environmental impact one year later. BBC News. Retrieved from http://www.bbc.co.uk/news/science-environment-13123036 Raymond, M. A. and Tanner, J. (n.d.). Principles of marketing. Retrieved from http://www.flatworldknowledge.com/pub/1.0/principles-marketing Vranica, S. (2010, June 7). BP steps up bid to fix image: Company readies series of tv spots to address its response to gulf oil spill. The Wall Street Journal. Retrieved from ABI/Inform Global

Human Services Skills

Recently, released from prison Todd and Reggie, in an interracial relationship are seeking couples counseling and are both having a difficult time integrating into society. They have no one on the outside that is able to help them. Reggie is still on probation while Todd is done. Both men have come in for couples counseling however there may be more issues in their relationship that needs to be worked on. The human service professional is there to empower the clients to help to find and locate resources needed to make meaningful changes and ability to trust and respect one another.Human service professionals are in the business of helping. It is the goal to provide people with the basic needs in order to help individuals sustain and maintain a better and healthier lifestyle. The human service professional will take on many roles, job titles and descriptions, such as counselor, interventionists, social worker, substance abuse counselor all of which in Todd and Reggie’s case are needed. She may need to use techniques such as open-ended questions, paraphrasing and reflecting into the lives in order to identify and to clarify the problems that are plaguing Todd and Reggie.Personal values, beliefs, prejudices and stereotypes can help or harm the helping process, I think it would do both harm as well as help. I would generally be hesitant in the beginning of meeting with Todd and Reggie only because of my personal values and of my Christian beliefs but again that is only my initial thought. They have sought out help and that is the reason the human professional is there to assist. I’m sure that these feelings pass through all HS professional minds.Stereotypes lead to prejudice and prejudice leads to negative biases, poorly informed opinions, or unjustified assumptions about individuals who belong to a certain group or fit into a particular category (Murphy, Dillion 2010). In order to comply with Reggie and Todd, all those feelings and beliefs will have to be put aside in order to fully help them both. If not there would be more harm than help. Human service professionals should be trained extensively to work with same sex realtionships.â€Å"If therapists fail to invest in personal exploration before working with lesbian, gay, and bisexual clients, they are at risk for potentially harming clients, because they may unknowingly project their own issues onto clients or miss key components of assessment or intervention† (Godfrey et al. , 2006). Potential ethical and legal issues surrounding this case and my obligations, probably would be the confidentiality requirements it is also my ethical issue to report any information I may have about either individual hurting the other I think with all of their drug and abuse issues I feel that if not addressed it may become a problem.Since Todd has already voiced his fear of Reggie and of his alcohol and drug abuse and physical abuse piled on with the stress Reggie is already feeling, I may fear Todd could possibly be in danger. And it would be my obligation to report such actions if it arises, also Reggie is still on probation which could endanger his freedom if he violates it. Because Reggie and Todd have come in seeking couples counseling, I must first address how good it was for them to come in, it shows how important their relationship is to each other trying to save what they have.First I will go through the confidentiality and ethical requirements. I will advise them of the process of how we will be addressing each issue. And that maybe later I will ask to speak individually with them both, it seems as Todd is the speaker and Reggie does not have much to say while Todd is in the room and this might give me a better idea on Reggie’s concerns as an individual. See how we can incorporate the help of family members to help in the relationship. I feel it may be able to alleviate some of the family stress they both are feeling.It may also help relieve some stress and anxiety on both Reggie and Todd. And next the importance of seeing how abuse will continue to weigh heavy on the relationship if not addressed soon. Then this maybe just a brief description of some of the issues that need immediate attention, but after collecting and gathering all the information on both Reggie and Todd we can discuss the possible outcome and the effects of counseling and how each of the individual feel and any concerns they may have, then we can hope to achieve their goals. Human Services Skills Recently, released from prison Todd and Reggie, in an interracial relationship are seeking couples counseling and are both having a difficult time integrating into society. They have no one on the outside that is able to help them. Reggie is still on probation while Todd is done. Both men have come in for couples counseling however there may be more issues in their relationship that needs to be worked on. The human service professional is there to empower the clients to help to find and locate resources needed to make meaningful changes and ability to trust and respect one another.Human service professionals are in the business of helping. It is the goal to provide people with the basic needs in order to help individuals sustain and maintain a better and healthier lifestyle. The human service professional will take on many roles, job titles and descriptions, such as counselor, interventionists, social worker, substance abuse counselor all of which in Todd and Reggie’s case are needed. She may need to use techniques such as open-ended questions, paraphrasing and reflecting into the lives in order to identify and to clarify the problems that are plaguing Todd and Reggie.Personal values, beliefs, prejudices and stereotypes can help or harm the helping process, I think it would do both harm as well as help. I would generally be hesitant in the beginning of meeting with Todd and Reggie only because of my personal values and of my Christian beliefs but again that is only my initial thought. They have sought out help and that is the reason the human professional is there to assist. I’m sure that these feelings pass through all HS professional minds.Stereotypes lead to prejudice and prejudice leads to negative biases, poorly informed opinions, or unjustified assumptions about individuals who belong to a certain group or fit into a particular category (Murphy, Dillion 2010). In order to comply with Reggie and Todd, all those feelings and beliefs will have to be put aside in order to fully help them both. If not there would be more harm than help. Human service professionals should be trained extensively to work with same sex realtionships.â€Å"If therapists fail to invest in personal exploration before working with lesbian, gay, and bisexual clients, they are at risk for potentially harming clients, because they may unknowingly project their own issues onto clients or miss key components of assessment or intervention† (Godfrey et al. , 2006). Potential ethical and legal issues surrounding this case and my obligations, probably would be the confidentiality requirements it is also my ethical issue to report any information I may have about either individual hurting the other I think with all of their drug and abuse issues I feel that if not addressed it may become a problem.Since Todd has already voiced his fear of Reggie and of his alcohol and drug abuse and physical abuse piled on with the stress Reggie is already feeling, I may fear Todd could possibly be in danger. And it would be my obligation to report such actions if it arises, also Reggie is still on probation which could endanger his freedom if he violates it. Because Reggie and Todd have come in seeking couples counseling, I must first address how good it was for them to come in, it shows how important their relationship is to each other trying to save what they have.First I will go through the confidentiality and ethical requirements. I will advise them of the process of how we will be addressing each issue. And that maybe later I will ask to speak individually with them both, it seems as Todd is the speaker and Reggie does not have much to say while Todd is in the room and this might give me a better idea on Reggie’s concerns as an individual. See how we can incorporate the help of family members to help in the relationship. I feel it may be able to alleviate some of the family stress they both are feeling.It may also help relieve some stress and anxiety on both Reggie and Todd. And next the importance of seeing how abuse will continue to weigh heavy on the relationship if not addressed soon. Then this maybe just a brief description of some of the issues that need immediate attention, but after collecting and gathering all the information on both Reggie and Todd we can discuss the possible outcome and the effects of counseling and how each of the individual feel and any concerns they may have, then we can hope to achieve their goals.

How to Write the Nuclear Symbol of an Atom

This worked problem demonstrates how to write nuclear symbol for an atom when given the number of protons and neutrons in an isotope. Nuclear Symbol Problem Write the nuclear symbol for an atom with 32 protons and 38 neutrons. Solution Use a Periodic Table to look up the element with an atomic number of 32. The atomic number indicates how many protons are in an element. The nuclear symbol indicates the composition of the nucleus. The atomic number (number of protons) is a subscript at the lower left of the symbol of the element. The mass number (sum of the protons and neutrons) is a superscript to the upper left of the element symbol. For example, the nuclear symbols of the element hydrogen are: 11H, 21H, 31H Pretend that the superscipts and subscripts line up on top of each other - they should do so in your homework problems, even though they dont in my computer example ;-) Answer The element with 32 protons is germanium, which has the symbol Ge.The mass number is 32 38 70, so the nuclear symbol is (again, pretend the superscripts and subscripts line up): 7032Ge